HomeFashionThere's an Explanation For Balenciaga's Viral Destroyed Sneaker

There’s an Explanation For Balenciaga’s Viral Destroyed Sneaker


master mentalism tricks

On May 9, Balenciaga started preorders on its limited-edition Paris High Top sneaker. What makes this version of the brand’s high-top shoe so special — as to warrant a limited run and a $1,850 price tag — is that they are “full destroyed.” The sneakers look like they have been worn for decades, complete with rips and a dirt-color-stained rubber sole. Comparatively, the regular Paris sneaker is $625 and offers the same style just without all the roughing up.

Despite the many, many people on social media who are hoping the release is a joke, it is, in fact, a real sneaker. And it’s one that is begging for a proverbial dunk from anyone who has ever worn a shoe until it is destroyed because, you know, life. A moment of silence for my old waitressing sneakers that unfortunately didn’t make it to this day to see themselves declared a high-fashion accessory.

Jokes aside, perhaps this is all part of why Balenciaga keeps designing collections like this. The buzz spreads awareness and people actually do purchase items based on hype alone. Or, as one person tweeted, maybe it’s all just one ongoing social experiment. (See also: their caution-tape catsuit that one has to be cut out of).

It all begs the question: what exactly is the brand trying to communicate by selling these damaged sneakers at such a high cost?

Balenciaga hinted that its intention was to spotlight our often-fleeting relationship with our clothing. According to a press release, the photos are meant to suggest longevity.

“These still life portraits, by photographer Leopold Duchemin, suggest that Paris Sneakers are meant to be worn for a lifetime,” it reads.

That sounds nice, but since that principle isn’t built into the design from concept to completion, it lessens the impact. For example, if a shoe is really made for longevity, why not use materials designed for recycling or resale?

What’s more, it seems odd to create a collection of brand-new shoes and destroy them when we live in a world where fashion waste is a persistent problem. Sneakers use a number of components like glue and rubber which make them difficult to recycle. Ninety percent end up back in a landfill, according to The Guardian. Instead of creating a new shoe to destroy and sell, perhaps a more poignant statement could be to resell sneakers to extend their life.

One good thing about Balenciaga’s destroyed shoe is that it could inspire a trend of rewearing items we already own. As one person put it, “I was just about to throw out my 12-year-old Vans but I guess they are high fashion.”

Alyssa Hardy is a journalist and author based in New York City. She was formerly senior news editor at InStyle and fashion news editor at Teen Vogue. She is the publisher of “This Stuff,” a weekly fashion newsletter. Alyssa’s debut non-fiction book Worn Out: How Our Clothes Cover Up Fashion’s Sins comes out September 27, 2022 but is available for pre-order now.

Read The Full Article Here


trick photography
Advertisingfutmillion

Popular posts

Little Ones – first-look review
Ezra Miller Legal Issues Continue, Charged With Felony Burglary
Predator Movies Ranked Following Prey
‘Curb Your Enthusiasm Shot a Larry Death Scene
The Bella Twins Reflect on Their WWE Impact Ahead of
Comic-Con Portraits of ‘Ghosts,’ ‘Prey,’ ‘Teen Wolf’ & More Stars
3 Ways to Hear Dialogue Better on TV
‘The Lord of the Rings’: The Rings of Power’ SDCC
On the Radar Latin: Alejo, Kevin Kaarl & More Emerging
U2 and Gladys Knight to Receive Kennedy Center Honors
Shonka Dukureh, Who Played Big Mama Thornton in Baz Luhrmann’s
Jury orders Alex Jones to pay Sandy Hook parents $49
My Mum is 71 and Loves Zara—Here Are 6 Trends
I Just Tried On M&S’s Best-Selling Jeans, and I’m Officially
Here Are The 3 Products Brittany O’Grady Swears By For
Shop Sunburn Blush Shades for Summer
3 Audiobooks Featuring Journeys, Internal and External
Using Nonfiction Comics for Learning
BookTrib Giveaway: Living a Healthy Lifestyle Isn’t as Hard as
Interview with Vincent Howard, Author of Crossroad
Moderate drinking linked to brain changes and cognitive decline
Technologies for single-cell RNA profiling can help dissect the cellular
Claims that girls have a ‘natural’ aversion to physics are
Don’t Fear China’s Falling Rocket—Fear the Future It Foretells
Oppo Tipped to Launch Two Foldable Smartphones Later This Year
The 10 Best TVs We’ve Tested (and Helpful Buying Tips)
Oppo and OnePlus halt sales in Germany after a court
Give Yourself Permission to Buy That Steam Deck