Okay, I admit it. When it comes to buying denim these days, I’m a bit of a snob. I spent my early 20s trying every high-street style I could find, going through God knows how many pairs of Topshop Jonis and Jamies. Once I hit my 30s, I gave up and started investing in fewer, more considered (read: expensive) pairs, hoping this was the solution to finding the holy grail of perfect jeans.
I’ve definitely found a few really great go-tos, but like a lot of us, I’m still on the lookout for a better pair. And while I presumed my high-street denim days were behind me, it was a recent Who What Wear team Slack discussion around everyone’s favourite jeans that had me reluctantly reconsidering.
The verdict was that Marks and Spencer jeans are seriously impressive. Our contributing beauty editor Shannon Lawlor says it’s the only brand she’s worn for years. And thinking about it, that wasn’t the first time I’d heard this opinion from fashion insiders. Since M&S is our favourite place for other wardrobe basics like underwear and affordable cashmere, I thought it was worth giving the brand’s jeans a try.