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Greta Gerwig’s live-action “Barbie” stars Margot Robbie as the iconic character and Ryan Gosling as boyfriend Ken. Gosling even bleached his hair platinum blond to slip into the look. And the “Barbie” movie outfits are a visual feast for the eyes.
Jacqueline Durran — famous for her work on “Spencer,” “Little Women,” and the live-action version of “Beauty and the Beast” — is behind the incredible costume design. In the movie, Barbie’s retro style is re-created almost to a T, as shown by Robbie’s 1959-inspired black-and-white strapless swimsuit.
In another scene, sitting in her iconic convertible, Robbie wears a blue-and-white-striped halter top with a sweetheart neckline; a thick, polka-dot headband; and a chunky beaded bracelet. Meanwhile, Ken gets his own Calvin Klein-inspired branded underwear, with the waistband peeking out prominently from his denim-on-denim coordinates. The couple also sport Western rodeo outfits, complete with fringe and intricate embroidery, as well as neon ’90s rollerblading sets.
Other Barbies get their time to shine as well. President Barbie (played by Issa Rae) delivers a speech in a chic pink jumpsuit. Weird Barbie (Kate McKinnon) shares her wisdom wearing a fuschia puff-sleeve dress with a colorful, splashy print on the front.
Gerwig’s “Barbie” is, in part, responsible for the excitement surrounding the Barbiecore aesthetic in fashion, which is also aligned with the resurgence of popular ’90s and Y2K trends. With stars like Megan Fox and Machine Gun Kelly serving up pink looks on the red carpet and Cardi B and Lizzo wearing head-to-toe pink out and about, Barbie fashion inspiration is everywhere this season.
Keep scrolling for pictures of their wardrobe and see even more in the “Barbie” movie, in theaters now.