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Hailey Bieber shared a first look at her new Victoria’s Secret holiday campaign, revealing two images from the shoot with a holiday greeting. “Merry Christmas,” she wrote on her Instagram Stories. The newly released Candy Cane Dreams series also stars models Mayowa Nicholas and Devyn Garcia, showcasing festive lingerie such as the snowflake babydoll set, slotting bra and panties, and satin bow bodysuit, which Bieber sported with a Santa Claus cape and crystal-studded ankle-strap stilettos.
In a second close-up shot, the 26-year-old Rhode founder showed off her wrist tattoos and oval-shaped engagement ring from Solow & Co., along with gold-speckled makeup that added to her natural glow. Bieber’s next look included a lace-embroidered bra and bow panties in white, finished with Mach & Mach’s pearl patent mules, gemstone drop earrings, and a black sash. Her mushroom-brown hair was left down, styled with a little texture, and combed over to the side.
Besides the holiday campaign, Bieber’s work for Victoria’s Secret has been extensive. As part of the VS Collective, she was also featured in October’s Love Cloud portraits, and she stepped out in a blue string bikini from the brand’s swimwear line back in August. On Nov. 28, Bieber shared information with her followers about the ovarian cyst on her ovary after celebrating her 26th birthday with husband Justin Bieber in Tokyo, where she sported a low-rise micro miniskirt and a cream-colored Bottega Veneta furry coat.
Ahead, see and shop the full Candy Cane Dreams lineup, along with Bieber’s Mach & Mach heels.