Today #TheSimonettaLeinShow continues its highly anticipated 6th Season, as they welcome Detroit’s largest pawnshop family, Les, Seth, and Ashley Gold, who have brought their pawnbroking business to viewers for nine seasons, on the hit television show, Hardcore Pawn! The series follows the pawn shop’s day-to-day operations, focusing on third-generation pawnbroker Les Gold, a self-proclaimed street-level economist. His son Seth was fortunate to grow up and learn the business from the best, but as he steps into this 3,000-year-old industry, he’s also made his own path. Ashley, Les’s daughter, is known for uncovering the hottest trends in fashion, jewelry and accessories, with her brand Ashley Gold. Every day brings new experiences from customers and their unique items, but one thing is always true, there’s never a dull moment with the family and team who manage the thriving business located on the famed 8 Mile road in Detroit!
In this truly “hardcore” episode, the Gold family gets real when discussing what it takes to run a pawn business and work alongside your family members each day. Simonetta uncovers the true power of family and the ability to achieve success when surrounded by people who support your true passions. She dedicates this segment to resilience and strong human connections. The show chose to air them now as the Golds represent family values, making up after fighting, and coming back stronger than ever. During such a hard time, the show wants to encourage peace and unity. Tune in!
Watch The Simonetta Lein Show with Hardcore Pawn’s Gold Family on IG here:
🎞 Executive Producer: Raphael Amabile
🎥 Senior Production Manager: Kate Massih @klmassih
📞 Booking Producer: James Clark @clark_public_relation