The Super Bowl lost some yardage in the ratings this year.
Sunday’s broadcast of the NFL title game drew 124.9 million total viewers, a 2.2 percent drop from last year’s game, according to Nielsen data reported by Deadline. In Super Bowl LX, the Seattle Seahawks registered a dominant win over the New England Patriots, 29-13, with Seahawks running back Kenneth Walker III being named Super Bowl MVP.
Meanwhile, this year’s Super Bowl halftime show featuring Bad Bunny pulled in 128.2 million total viewers, a 3.6 percent drop from last year. The chart-topping rapper welcomed a host of guest stars including Lady Gaga and Ricky Martin in a vibrant performance that doubled as a love letter to his native Puerto Rico. (Check our our recap and grade it in our poll.) Conservative outrage over Bad Bunny’s halftime performance led to an alternate “All-American Halftime Show” headlined by Kid Rock that aired on YouTube.
Last year’s Super Bowl, which saw the Philadelphia Eagles top the Kansas City Chiefs, earned an all-time-high viewership of 127.7 million total viewers on Fox and Tubi. The Super Bowl is typically the most-watched TV broadcast of the year, drawing more than 100 million viewers nearly every year since 2010.