Strengthening transparency, accountability, and compliance in the digital advertising ecosystem.
Voise Tech is proud to announce its official partnership with IAB UK (View listing) and successful registration as a vendor on the Transparency and Consent Framework (TCF). This move reinforces Voise Tech’s commitment to building a more transparent, compliant, and user-respecting programmatic advertising ecosystem.
Why This Matters
As digital advertising enters a privacy-centric era, compliance with global standards is no longer optional — it’s foundational. With increasing regulatory oversight and growing user awareness around data privacy, platforms are expected to operate with complete transparency, especially when handling consent signals and personal data.
By partnering with IAB UK — the UK’s leading industry body for digital advertising — Voise Tech strengthens its involvement in setting and aligning with best practices across ad tech. More importantly, becoming a registered TCF vendor ensures our infrastructure is interoperable with the industry’s most widely accepted consent framework.
What is the Transparency and Consent Framework (TCF)?
The IAB Europe’s Transparency and Consent Framework provides a standardized protocol that allows publishers, advertisers, and tech vendors to communicate and respect user consent across the advertising supply chain.
Being TCF-registered allows Voise Tech to:
- Process personal data based on user consent or legitimate interest
- Respect and propagate consent signals from CMPs (Consent Management Platforms)
- Help partners remain GDPR and ePrivacy Directive compliant
- Operate in sync with global demand platforms and publishers using TCF policies
Voise Tech’s Approach to Privacy and Compliance
From day one, Voise Tech was built on the principles of transparency, control, and user-first ethics. With this milestone, we further embed those principles into our operations by:
- Supporting TCF v2.2 integrations across our SSP and demand platform
- Ensuring accurate consent signal parsing and enforcement in real time
- Collaborating with publishers to enable clean, compliant monetization workflows
- Providing audit-ready logs and visibility into consented data usage
A Win for Our Partners
This partnership with IAB UK and our TCF alignment gives Voise Tech’s publisher and demand partners a clear advantage:
- Enhanced credibility and compliance assurance
- Broader access to privacy-compliant demand
- Streamlined integration with CMPs and European inventory
- Future-ready infrastructure for navigating global data regulations
Looking Ahead
As the programmatic industry moves forward, Voise Tech will continue to lead with privacy-first innovation, including:
- Advanced contextual targeting solutions
- Secure data collaboration frameworks
- First-party identity partnerships
For more information on our TCF implementation or to explore privacy-compliant partnerships, reach out to us at www.voisetech.com.