Close Menu
    Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
    TopBuzzMagazine.com
    Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
    • Home
    • Movies
    • Television
    • Music
    • Fashion
    • Books
    • Science
    • Technology
    • Cover Story
    • Contact
      • About
      • Amazon Disclaimer
      • Terms and Conditions
      • Privacy Policy
      • DMCA / Copyrights Disclaimer
    TopBuzzMagazine.com
    Home»Technology»TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
    Technology

    TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched

    By AdminOctober 8, 2024
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched


    TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing and lets clients measure the impact of the ad campaigns. Alongside, the social media giant also launched its Out of Phone: Retail service that allows retailers and brands to display branded TikTok content in retail locations.

    TikTok Smart+ Platform Launched

    In a newsroom post, the vertical video platform detailed new advertising solutions to help advertisers easily kickstart ad campaigns at a lower cost than before. These solutions were originally announced at Advertising Week on Monday. The most notable among the announcements was the Smart+ platform. It is a performance automation solution which can seamlessly run the entire campaign based on the requirements provided by the brand.

    TikTok stated that brands will need to input their assets, budget, and goals and the Smart+ platform can automatically create and select the right creative asset, choose the right audience, and showcase the ad in a way that will make the user of the app click on it. Notably, the creative assets are generated using TikTok Symphony.

    The social media giant further claimed that based on internal testing, it has found that the Smart+ platform provides a 52 percent improved return on ad spend value. There are three main AI-powered workflows within the platform. First is Smart+ Web Campaigns, which handles end-to-end ad campaigns with a focus on driving traffic to advertiser websites and reducing funnel actions (number of steps required to reach the website).

    This also has a sister workflow dubbed Smart+ Catalog Ads which automatically shows relevant product recommendations to people based on their interests, intent, and actions on the app. The second is Smart+ App Campaigns which uses the discovery mechanism of TikTok to drive app installs and conversions.

    Next, the Smart+ Lead Generation Campaigns workflow can be used by advertisers to turn leaned-in audiences (those who have shown an affinity to similar products and services) into customers using native lead generation solutions.

    Finally, the company has also launched Out of Phone: Retail, an in-store digital advertising solution. Brands and retailers can use it to display organic and branded TikTok content in retail locations. The social media giant claimed that this will bridge the gap between online engagement and in-store purchasing decisions.

    View Original Source Here

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    HMD says it will "scale back" US operations, citing "a challenging geopolitical and economic environment", and appears to have stopped US sales of Nokia devices (Dominic Preston/The Verge)

    July 11, 2025

    Ray-Ban Meta Glasses Successor’s Design Leaked via Alleged Renders; Launch Slated for This Year

    July 11, 2025

    The Best Prime Day MacBook Deal Is Not the One You Think

    July 10, 2025

    Sources: Amazon weighs another multibillion-dollar investment in Anthropic, as it seeks to position itself ahead of Google, which has invested $3B+ in Anthropic (Financial Times)

    July 10, 2025

    Progress 92 Spacecraft Docks at ISS with Vital Supplies for Expedition 73

    July 9, 2025

    Best Prime Day Beauty Deals 2025: Hair, Skin, and Dental Care

    July 9, 2025
    popular posts

    How to Shop for Vinyl Records Online (2025): Discogs, Ebay

    The Private Equity Firm That Grounded Paul Allen’s Dream

    Finding Your Emotional Balance Amidst the Chaos

    BTS Stars in Ads for Samsung Galaxy Z Flip 5

    Meet the ‘exclusome’: A mini-organ just discovered in cells that

    Candace Cameron Bure Mystery Movie Set at Great American Family

    VLA and ALMA study Jupiter and Io

    Categories
    • Books (3,281)
    • Cover Story (4)
    • Events (18)
    • Fashion (2,446)
    • Interviews (43)
    • Movies (2,580)
    • Music (2,858)
    • News (155)
    • Politics (1)
    • Science (4,430)
    • Technology (2,573)
    • Television (3,303)
    • Uncategorized (932)
    Archives
    Facebook X (Twitter) Instagram Pinterest YouTube Reddit TikTok
    © 2025 Top Buzz Magazine. All rights reserved. All articles, images, product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Terms of Use and Privacy Policy.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Do not sell my personal information.
    Cookie SettingsAccept
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT