Close Menu
    Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
    TopBuzzMagazine.com
    Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
    • Home
    • Movies
    • Television
    • Music
    • Fashion
    • Books
    • Science
    • Technology
    • Cover Story
    • Contact
      • About
      • Amazon Disclaimer
      • Terms and Conditions
      • Privacy Policy
      • DMCA / Copyrights Disclaimer
    TopBuzzMagazine.com
    Home»Technology»Neuromarketing and the Battle for Your Brain
    Technology

    Neuromarketing and the Battle for Your Brain

    By AdminApril 11, 2023
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Neuromarketing and the Battle for Your Brain

    We are constantly bending and being bent to the will of others—and neurotechnology may be enabling new methods for those seeking to bend others to their will. In 2021, Ahmed Shaheed, during his mandate as the UN Special Rapporteur on freedom of religion or belief, presented the first-ever report on freedom of thought, which argued that “freedom of thought” should be interpreted to include the right not to reveal one’s thoughts nor to be penalized for them. He also recommended that freedom of thought include the right not to have our thoughts manipulated. But manipulation is a slippery concept. If ill-defined, an absolute prohibition on it could do more harm to human interactions than good.

    About a decade ago, I went down a rabbit hole trying to untangle claims about philosophical and legal free will. The written debate goes back at least two thousand years, but neuroscientists have recently joined the fray by arguing that decisionmaking is hardwired in our brains. Punishment, they argue, cannot be justified by retributivism—an eye for an eye—because people are not morally culpable for their actions. I disagree and have sought in my own scholarship to explain why freedom of action is a freedom worth defending.

    In a well-known 1971 essay titled “Freedom of Will and the Concept of a Person,” the American philosopher Harry Frankfurt describes what he calls a peculiar characteristic of humans—that we can form “second-order desires.” Besides our subconscious preferences, biases, and desires, we can also “want to have (or not to have) certain desires and motives.” Frankfurt calls this capacity for reflective self-evaluation of those biases and desires “higher-order volition.” We don’t have to be fully aware of our unconscious desires to engage in reflective self-evaluation. We might be completely unaware of some desires, while being mistaken about others. Free will, he argues, is our capacity to form higher-order volitions, by recognizing certain desires as our own.

    Frankfurt uses an example of two animals addicted to drugs. One is conflicted about his addiction—he craves the drug but also wants to be free from it. He wants his desire to be free from his addiction to become the one that drives his behavior. The other animal also has conflicting desires but lacks the capacity for self-reflection, and so doesn’t form a preference between them. The first animal is human while the latter is not, because only the first makes one of his desires “more truly his own, and in so doing, he withdraws himself from the other.” Frankfurt implicitly connects this to manipulation, by explaining that when the human addict is unable to break his addiction, he feels like the force “moving him to take the drug is a force other than his own.” When we believe that something other than our free will is driving us to act contrary to a desire we identify with, we feel that we are being manipulated.

    Frankfurt’s example helps us distinguish between freedom of will and freedom of action. Freedom of will is our capacity to identify with our desires. Freedom of action enables us to make our will our own through our actions. Our freedom of will may be illusory—we commit to desires, biases, or preferences believing we have done so freely, but we may have chosen that preference because it was unconsciously primed by our environment. Our freedom may also be interfered with, making it harder to make our volition effective, if we are manipulated into acting compulsively with a “force other than [our] own.” We may want to stop checking Instagram every five minutes, but cleverly timed notifications compulsively draw us back in.

    In Autonomy and Behavior Control, Gerald Dworkin wrote that a person’s motivation can belong to them without it truly being “their” motivation. This happens if that motivation is created using deception, or by short-circuiting someone’s desires and beliefs, and thus interferes with a person’s ability to reflect rationally on their interests, making them a passive recipient of the change. Philosophers Daniel Susser, Beate Roessler, and Helen Nissenbaum in a recent article extended manipulation by deception to the digital age, by arguing that acceptable influence appeals to our “capacity for conscious deliberation and choice,” while manipulation takes “hold of the controls,” depriving us of “authorship over [our] actions” and driving us “toward the manipulator’s ends.”

    Read The Full Article Here

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Tinder Launches Mandatory Facial Verification to Weed Out Bots and Scammers

    October 22, 2025

    EBU/BBC study: 45% of responses from top AI assistants misrepresented news content with at least one significant issue and 31% showed serious sourcing problems (Olivia Le Poidevin/Reuters)

    October 22, 2025

    This Smart Warming Mug Is Marked Down by $60

    October 21, 2025

    Nexos.ai, which helps companies adopt AI tools by acting as a middleman between employees and AI systems, raised a €30M Series A co-led by Index and Evantic (Anna Heim/TechCrunch)

    October 21, 2025

    Mystery Object From ‘Space’ Strikes United Airlines Flight Over Utah

    October 20, 2025

    A look at how China gained control over global rare earth supply through state support, domestic industry consolidation, acquiring US companies, and more (Jon Emont/Wall Street Journal)

    October 20, 2025
    popular posts

    Green Innovation Has a Glamour Problem

    j-hope & Miguel’s ‘Sweet Dreams’ Voted Favorite New Music This Week

    Villa near Mount Vesuvius may be where Augustus, Rome’s 1st

    Survey: Geoscientists from historically excluded groups more likely to experience

    After Mount Vesuvius erupted, Romans returned to Pompeii and stayed for 400 years — but it was likely anarchy

    Emily Ratajkowski Wears a Backless Side-Boob-Baring Dress in New York

    12 Drummers Who Could Fill in for Foo Fighters’ Taylor

    Categories
    • Books (3,486)
    • Cover Story (8)
    • Events (20)
    • Fashion (2,570)
    • Interviews (47)
    • Movies (2,786)
    • Music (3,071)
    • News (162)
    • Politics (6)
    • Science (4,637)
    • Technology (2,781)
    • Television (3,511)
    • Uncategorized (932)
    Archives
    Facebook X (Twitter) Instagram Pinterest YouTube Reddit TikTok
    © 2025 Top Buzz Magazine. All rights reserved. All articles, images, product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Terms of Use and Privacy Policy.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Do not sell my personal information.
    Cookie SettingsAccept
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT