“Unlimited” is a funny term. Unlimited cell phone plans often come with a long list of footnotes, terms, conditions, and exceptions. Mercifully, all of the Big Three cell companies have, by now, ditched throttling on their most expensive plans and include 5G data access in all their unlimited plans. Yet there are still many differences in the services they offer, and there are many differences between each carrier’s various tiers.
Cheaper “unlimited” tiers do offer unlimited talk and text. But they still have rules on how much data you get before they start throttling your speed, and some “unlimited” plans may throttle your data at any given time. It’s been a fixture of cell service plans for years.
It can be overwhelming, which is why I’ve broken it down. Below, I’ve highlighted what each of the three major carriers offers for “unlimited” individual and family plans to help you figure out which unlimited plan is best for you and your budget.
If you absolutely want to avoid slower data speeds at peak times, you’ll likely be choosing among the plans here. But look to our guide to the Best Prepaid Phone Plans for lower costs at the expense of some limitations. Also check out WIRED’s guides to the Best Android Phones, Best iPhones, and Best Cheap Phones.
Update February 2026: We updated prices and plans for all three major carriers. We added T-Mobile’s Essentials Saver Plan and rebranded Better Value Plan as well as AT&T’s rebranded Premium PL, Extra EL, Saver SL, and Value Plus VL plans.
The Best Unlimited Plan Right Now: T-Mobile Experience More/Better Value Plans
The Essentials plan (with autopay, taxes/fees not included): 1 Line for $60/month | 2 Lines $90 | 3 Lines $90 | 4 Lines $100 | 5 Lines $125.
Essentials Saver plan (with autopay, taxes/fees not included): 1 Line for $50/month | 2 Lines $80 | 3 Lines $140
Experience More/Better Value (with autopay, taxes/fees not included): 1 Line for $85/month | 2 Lines $140 | 3 Lines $140 | 4 Lines $170 | 5 Lines $200
Experience Beyond (with autopay, taxes/fees not included): 1 Line for $100/month | 2 Lines $170 | 3 Lines $170 | 4 Lines $215 | 5 Lines $260
T-Mobile has the best 5G coverage among the big three, the highest 5G speeds, the fastest downloads and the best overall reliability, according to analysis from OpenSignal and Ookla. The carrier also makes claims to winning on value, when you take into account perks that include entertainment bundles, airplane WiFi, and access to satellite data in emergencies.
T-Mobile has rebranded its unlimited offerings this year but still offers three (or kinda four) main unlimited talk and text plans: Essentials, Experience More, and Experience Beyond. Only the two Experience plans offer true unlimited 5G data without any throttling or deprioritizing (i.e., making your phone stand in line for data behind other, more important, phones during peak demand.)
For merely occasional jet-setters and those who want consistent phone upgrades, Experience More is the best affordable phone plan among all services. This adds WiFi during flights, 4K video, 60 gigs of high-speed mobile hot-spotting, a modicum of international data, a AA membership, free ad-supported Netflix, and cheap ($3) Apple TV. It’ll also let you upgrade your phone every two years so random children don’t make fun of your ancient iPhone at a rest stop (yes, this has happened to me.)
If you want 3 lines or more and you’re a new T-Mobile customer (or a 5-year T-Mobile customer), you have access to an even better deal. The limited-time-only Better Value plan is in fact., possibly the best deal in phonedom at the moment. For the same price as the 3-to-5 line Experience More plans, you add free ad-supported Hulu, access to the T-Satellite emergency network, unlimited mobile hot-spotting, 30 gigs of international data in hundreds of countries, plus additional watch and tablet lines for just $5 a line. With the exception of phone upgrades every two years instead on every year, the perks are actually better than T-Mobile’s highest price plan, at a much lower price. This sale price is also locked in for 5 years.