The Beatles have got back to where they once belonged. In 2027, the world’s first official fan experience is set to open at London’s Savile Row, home to the band’s famous 1969 rooftop concert.
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The Fab Four’s Apple Corps Ltd has announced that they will be returning to 3 Savile Row in the heart of London’s Mayfair district for a new fan experience and museum.
The seven floors of the Georgian townhouse will include “never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be (1970) was recorded,” according to a press release.
While a number of unofficial experiences exist in London, Liverpool and other key locations around the globe (including Hamburg, Germany), this is the first official experience managed by the band. The experience will open in 2027, with fans able to register for upcoming announcements here.
Since its inception, Apple Corps Ltd. has managed the group’s business affairs and was originally based on Savile Row. In 1969, the group played their final-ever concert on the rooftop of the building, as captured in the Let It Be film and revisited in Peter Jackson epic Get Back documentary. Apple Corps Ltd. is currently headquartered out of South Kensington, London.
Speaking of the opening of 3 Savile Row, Apple Corps’ chief executive Tom Greene said: “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney added: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” Ringo Starr said, “Wow, it’s like coming home.”
In April, Apple Corps Ltd. announced a raft of new hires and promotions under the new leadership of Greene, who joined in 2025. In the coming years there’s set to be more Beatles action with the release of four films directed by Sam Mendes, with Paul Mescal (Paul McCartney), Harris Dickinson (John Lennon), Joseph Quinn (George Harrison) and Barry Keoghan (Ringo Starr) set to play the leading roles.
