On Tuesday (October 21), Argentina and Colombia united for Billboard Latin Music Week in a conversation where two superstars of Latin American folk music shared their experiences: Soledad and Silvestre Dangond.
During the panel “Desde La Raíz” (“from the root” in English) moderated by Ezequiel Ruiz of Billboard Argentina, the award-winning Argentine singer-songwriter and the Colombian vallenato star discussed the importance of preserving original sounds.
“It’s important that there are purists. [At first] they told me I was killing vallenato. However, that kept me going and brought me to where I am,” said Dandong proudly. He has brought his own style to the genre across the 18 albums that make up his discography, always including at least two native songs. “That’s how I grew up; I grew up watching the great exponents of vallenato. I lived it and I breathe it.”
For her part, “La Sole,” as many call her, shared how she began to carve out a space for herself in the industry. “I come from a small town, where musical culture is very strong,” said the artist born in Arequito, in the Argentine province of Santa Fe. “When the big names were no longer around, I thought I could have a place, my own place, but continue that legacy,” she recalled, thanking her father for buying the 5,000 records ordered by the first record label that signed her (Sony Music) to continue her contract. “He borrowed money to solve it at the time. My old man always believed in me, and to this day, I write songs dedicated to him.”
Have you played Billboard’s Latin Music Week Crossword?
Play now!
Both figures agreed on the reason they represent their countries through their voices: to love what they do, honor it, and enjoy it. However, they have very personal views on the future of folk music.
In Soledad’s case, she admitted that she’s more open to the music being made by young people in Argentina today. “Sometimes there are things I don’t like as much,” she confessed, “although I must admit that some people look to folklore for elements to fuse with their sounds.”
With his characteristic laid-back personality, Dandong stated that he isn’t critical of the music currently being made in Colombia. “I also did what I wanted; age defines what one sings. Let’s let people mature and let’s do less criticism and more accompaniment,” the singer emphatically declared. In recent months, he has released collaborations with Emilia, Banda MS, and Carín León, demonstrating his openness and interest in conquering and experimenting in new markets.
Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. This year’s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Netón Vega, Olga Tañón, Óscar Maydon, Ozuna, Pablo Alborán, Rawayana, Suzette Quintanilla, Tokischa, Xavi and Yailin La Más Viral, to name a few.
Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.
