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Hosted by recording engineer Dave Pensado and music mogul Herb Trawick, the series plans to expand its footprint through distribution, live events and brand partnerships.
Herb Trawick (co-host/executive producer and creator of Pensado’s Place) and Dave Pensado (co-host of Pensado’s Place, Grammy-winning mix engineer, teacher). Photo by Zan Nakari
Pensado’s Place, a podcast and YouTube series hosted by Grammy-winning recording engineer Dave Pensado and music mogul Herb Trawick, has signed with Red Light Management to expand its footprint through distribution, live events and brand partnerships.
Pensado, who worked with a wide spectrum of artists, including Mariah Carey, Mary J. Blige, T-Pain, Beyoncé and Peaches, and Trawick, a former artist manager and label consultant, discuss the finer points of audio mixing and engineering as well as other aspects of the creative process. They have recorded more than 500 episodes, with such guests as Keith Urban, Jack Antonoff, producer Dave Cobb and engineer Lola Romero, and are available in more than 190 countries. The Pensado’s Place YouTube channel has amassed 274,000 subscribers and racked up more than 25 million views on the platform — 8 million annually, according to the signing announcement. Pensado and Trawick, who is also the show’s creator and executive producer, have additionally expanded the brand into the live-event business and established an awards show.
The duo was signed by Red Light’s chief strategy officer Bruce Flohr.
“I have always respected Herb and Dave and their ability to tell the creators’ story to a global audience,” said Flohr. “We look forward to helping their audience grow and help redefine what a music series can be in todays modern music world.”
“A partner for us required multi-pronged expertise, passion and a deep understanding of what we’ve built said Trawick. “There’s none better than Bruce Flohr and Red Light. Bruce’s world-class knowledge in branding, distribution and live events, plus our mutual interest in web3 and education rang the bell immediately for me.”
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