And the truth is that we’re not entirely sure why. The trend works across all hair types, it’s relatively low maintenance and most importantly, it’s seriously chic. Whether you want to give off fresh, just-showered vibes, make a bold power move or look like you’ve just stepped off the beach, the wet-hair look is calling out to be adopted. We can only assume that the main reason this trend has never hit the mainstream is because it looks hard to pull off—but that doesn’t mean that it is.
In reality, the chicest wet-look hairstyles might just be the ultimate no-fuss way to disguise grease on the run-up to wash day, or perhaps they even give your hair a deep-conditioning treatment. A wet-hair look doesn’t have to mean liquidy, flowing lengths. “You can even go for a slicked-back, high bun and achieve a sleek, glass-hair look,” says Michael Lendon, Senior Creative Director at Aveda. “The aim is to make sure your hair looks wet as opposed to greasy,” he adds.