Photography courtesy of Lauchmetrics.COM/SPOTLIGHT
Barbiecore beauty is having a moment.
Date July 20, 2023
With her iconic blonde blowout and signature pink pout, nobody does beauty like Barbie.
In a modern world full of famous faces and living legends, who would’ve thought that one of the beauty industry’s ultimate influencers would be a 12-inch doll? Since her debut in 1959, Barbie has served as a beauty icon and an inspiration to millions — with countless cosmetics collaborations to show for it. And when she’s not starring in beauty campaigns, she’s lent her good looks to celebrities like Beyoncé for Halloween costumes, and Kacey Musgraves for the Camp-themed Met Gala in 2019.
She is the moment. And this summer, she’s giving our makeup bags a Barbiecore makeover. Ahead of the release of Greta Gerwig’s mega-hyped Barbie film starring Margot Robbie, some of our favourite beauty brands have collaborated once more with the blonde beauty icon to release hot pink collections of makeup, skincare, hair accessories and more, to ensure we’re all living our best Barbie lives this summer.
Scroll on to shop the best Barbie beauty collabs.
Barbie x Kitsch
Photography Courtesy of Mattel
For those of us who weren’t born with picture-perfect hair that stays ready, a la Barbie, this haircare collection will help us keep up with our favourite blondie. Thanks to Kitsch, you can have your pick of hot pink satin scrunchies, bedazzled claw clips, Malibu Barbie-inspired heatless hair curlers and more. Barbie doesn’t do basic hair accessories, and neither do we!
Buy it here: Barbie x Kitsch Collection
NYX Cosmetics x Barbie The Movie
Photography Courtesy of NYX Professional Makeup
Whether you’re Barbie or Ken, NYX Cosmetics’ limited-edition “Barbie the Movie” makeup collection is complete with all the essentials you need to channel your inner doll. Inspired by the vibrant colours of Barbie Land from the upcoming film, our favourite picks from this collection include the “Turn up the KEN-ERGY!” mini eyeshadow palette, the Barbie flip phone mirror, and of course, the doll-like pink ombre jumbo lashes.
Buy it here: NYX Cosmetics Barbie Collection
Tangle Teezer x Barbie
Photography Courtesy of Mattel
Tackle your tangles with this “Totally Pink Barbie” brush by Tangle Teezer. Known for its two-tiered technology and detangling capabilities, the iconic British brush has been painted pink to bring forth the ultimate Barbie brush. Designed for use on wet hair, this tool glides effortlessly through even the toughest tangles. You can also shop a mini version of this brush for the little Barbie (or Kelly!) in your life.
Buy it here: Barbie x Tangle Teezer Hairbrush, $20
Barbie x Truly Beauty
Photography Courtesy of Mattel
It’s a Barbie girl summer — and Truly Beauty’s second Barbie collab has arrived just in time! Catch us lathering up in Barbiecore body care from scrubs and butters to a must-have bikini line serum all season long. Plus, we’ll be storing all our new products in the Pink Vanity Case from the collection, too.
Buy it here: Barbie x Truly Collection
CHI x Barbie
Photography Courtesy of CHI x Barbie
If Barbie were real, we’re willing to bet we’d find this CHI x Barbie flat iron on her vanity (even if she’d literally never need to use it). As for the rest of us, we’ll be using this ceramic flat iron to straighten our hair to sleek perfection. Though the full CHI collection is not currently available for Canadian shoppers, all hope is not lost! You can still snag this hot tool on the Urban Outfitters website.
Buy it here: CHI x Barbie Ceramic Hairstyling Iron, $144
Barbie The Movie x Moon Toothpaste
Photography Courtesy of Barbie The Movie x Moon
You may not have had a Barbie toothbrush since your childhood, but if there was ever a time to start using one again, it’d be right now. If you’re not convinced by sheer nostalgia, perhaps the 5 sonic cleaning modes and tapered bristles within this electric toothbrush by Moon will. What’s more, you can pair it with the brand’s newly launched pink Bubble Mint Whitening Toothpaste. Pink oral care and pearly whites? What’s not to love?
Buy it here: Barbie The Movie x MOON Pink Collection
Barbie x Mermade
Photography Courtesy of Mermade Hair x Barbie
Want a Barbie-esque bombshell blowout? Or are crimped curls more your style? Either way, this Barbie x Mermade collection covers it all. In addition to your baby pink hot tool, each kit is inclusive of a pink zebra-print satin headscarf, miniature hair gems, and a set of no-crease clips to keep your mane in check. Hairstyling with heat has never felt so glamorous.
Buy it here: Mermade Hair x Barbie
Glow Recipe x Barbie
Photography Courtesy of Glow Recipe
Skincare lovers know that Glow Recipe has always had pink products down pat, but the brand has teamed up with Barbie to make things official. This collectible Barbie tin kit houses travel-sized bottles of the brand’s best-selling Watermelon Glow Niacinamide Dew Drops, and the Watermelon Pink Juice Oil-Free Moisturizer. Now, you can get your skincare fix, Barbie style!
Buy it here: Glow Recipe x Barbie Watermelon Glow Hydration Kit, $41
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