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    Home»Fashion»The 7 Cult Buys Setting the Trends for Autumn 2026
    Fashion

    The 7 Cult Buys Setting the Trends for Autumn 2026

    By AdminOctober 18, 2026
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    With the seasonal shift fully underway, our light, summer pieces have been relegated to the back of the wardrobe and clever layering and tactile accessories are back on the agenda again. Knitwear! Boots! Coats! Shearling! Even the simplest outfits feel considered when you have to plan for just about any kind of weather, but for autumn 2026, there’s no shortage of inspiration for fashionable and functional dressing.

    This season is all about finding that sweet spot between timeless investment pieces and directional updates that make your existing wardrobe feel fresh. The best autumn buys are the ones that work hard behind the scenes, seamlessly slotting into your everyday outfits while still feeling special enough to get you excited about wearing them again. As I sit writing this, I’m wearing the same maxi trench coat I’ve worn for the last three autumns, but it’s what I wear underneath differs from year to year. In 2026, the shopping landscape is full of pieces that feel both relevant now and wearable for years to come, but it’s often knowing what’s worth your money is half the battle.

    autumn 2026 cult buys: Amaka Hamelijnck wears a khaki green leather jacket with a stand collar and blue jeans

    With so many new-season buys landing online weekly, it can be difficult to distinguish between the fleeting trends and the pieces that genuinely deserve a place in your wardrobe, but that’s where I come in. Whether you’re looking to refresh your everyday rotation, invest in a bag you’ll reach for day after day or simply add a few new-season touches to your existing line-up, I’ve been keeping an ear to the streets and noting the cult buys that have been quietly bubbling up into major trends.

    Latest Videos FromWho What Wear

    From the latest craze in knitwear to the long sleeve top good enough to rival the white tee, keep scrolling to see the pieces that fashion insiders are relying on to make getting dressed for the season ahead feel a little more inspiring. Consider this your edit of the very best autumn cult buys worth adding to your basket now.

    1. Purple Knits

    autumn 2026 cult buys: purple knitwear

    Style Notes: We already knew that purple was shaping up to be one of autumn/winter 2026’s biggest trends, but when Zoë Kravitz and Jennifer Lawrence recently stepped out in vibrant violet scarves it was clear, it’s purple knits that have our full attention right now. As a welcome alternative to the chocolate browns, charcoal greys and classic black that we tend to reach for when the temperatures drop, bright purple is 2026’s answer to the previous year’s pop of red.

    Whether you throw on a chunky purple jumper with straight-leg jeans and boots, or you tie a fine knit around your shoulders for a nod to the trend a la Alice Satterthwaite [pictured above], jumpers, cardigans, scarves and even hats are the easy way to make a statement without straying too far from your everyday uniform. However you choose to style it, purple knitwear feels like a fresh, new season investment distinctive enough to stand out, but timeless enough to revisit next autumn too.

    Shop Purple Knitwear:

    COS, PURE CASHMERE FUNNEL-NECK JUMPER

    COS

    Pure Cashmere Funnel Neck Jumper

    Wool and Cashmere Scarf

    Sandro

    Wool and Cashmere Scarf

    Dion Brushed Wool Jumper

    ALIGNE

    Dion Brushed Wool Jumper

    2. Flap Bags

    autumn 2026 cult buys: Marianne Smyth wears a check shirt, black trousers and a flap bag

    Style Notes: You don’t have to reinvent the wheel to come up with sartorial success, and it was Matthieu Blazy’s maxi update on the O.G Chanel Flap bag that had us obsessed with the minimalist design all over again. Elegant, practical and effortlessly polished, the classic design of a fold over lid is having a renewed fashion moment, proving that sometimes the most enduring accessories are the ones that make the biggest impact.

    While there’s always room for tote in every wardrobe, what makes the trend particularly appealing is its versatility. A beautifully crafted flap bag looks just as good with baggy jeans and a cosy knit as it does with a dressier evening look. Whether you’re searching for a designer investment or a high-street find that looks considerably more expensive than it is, the flap bag is one of those rare accessories that manages to feel both on-trend and timeless. Consider it the finishing touch that will make even your simplest autumn outfits feel instantly more put-together.

    Shop Flap Bags:

    Chanel , Maxi Flap Bag

    Animal Print Leather Envelope Bag

    Parfois

    Animal Print Leather Envelope Bag

    Zara, LEATHER SHOULDER BAG WITH FLAP

    Zara

    Leather Shoulder Bag with Flap

    3. Scoop-Neck Jumpers

    autumn 2026 cult buys: Emma Rose Thatcher wears a grey scoop neck jumper, black mini skirt and black flap bag

    Style Notes: When the runways and the high street align, you know you’ve got a cult classic on your hands, and the scoop-neck jumper deserves a place on your autumn wish list. Offering a softer, more feminine alternative to the baggy V-necks we’ve been wearing over white tees, this underrated shape strikes the perfect balance between elevated elegance and everyday wearability. With Reformation’s Jonie knit proving to be an influencer favourite, the high street has followed suit, making a new chunkier, rolled scoop-collar feel like the perfect choice for those who appreciate the power of a good basic with great detailing.

    And if the aforementioned purple knits aren’t your thing, perhaps the scoop neck could be, as it lends itself well to fine cashmere, cosy wool and relaxed, slightly slouchy fits in a palette of cream, grey and chocolate brown. When a piece like this works so well tucked into straight-leg denim and loafers for an easy weekend look, or loosely over a simple black mini skirt, you know it’s the kind of wardrobe staple that doesn’t shout for attention, but will quietly earn its place in your autumn rotation for seasons to come.