This timing also lines up with Chanel’s Cruise 2023 show, which saw models walking the runway in white two-pieces with rackets slung over their shoulders. Cult brands Ganni and Sporty and Rich have both released collaborations with heritage tennis outfitter Prince this summer, whilst both Tory Burch and Reformation have all but sold out of their tennis-inspired activewear collections. Not to mention, Zendaya just dropped the trailer for her new tennis-themed film Challengers to rapturous anticipation. Out on 15 September in the UK, I’m expecting (read: hoping) to see some serious tennis-inspired looks on that promo tour.
Of course, Wimbledon is in full swing right now, which always influences my desire to get out onto the court (or at least look like that’s where I’m heading), and in that, I’m sure I’m not alone. The competition is a reminder of how chic and timeless one can look in all white, after all. But whilst tennis fashion is clearly having a moment, there’s a depth of history and tradition that keeps it coming back every summer and proves it’s more than just another passing fad.