When it comes to style, London is one of the most dialled-in cities in the world. A cross between the polish of Paris, the edginess of New York, and the playfulness of Milan, London is perhaps the most eclectic of all the major fashion locales; you never quite know what outfits you’ll see or which trends you’ll spot. This is true of the runway as well as the street, the latter of which, I’d argue, is where you’ll find the most inspiration.
I now work and live remotely (in the countryside, no less), so I rely on the outfits I see coming out of the capital to inform not only my own wares but also what I choose to share with you here, on Who What Wear. Still, being on the peripheral is helpful, as it allows me to take a more nuanced look at the London fashion trends that truly matter and resonate. And today, I’m going to show you the looks and pieces I think will have the biggest impact on your 2023 aesthetic directly from the capital.
From the classic outerwear trend that’s impossible to ignore to the trainers fashion people are favouring, below, I’ve assembled eight London fashion trends for this year I think you’re going to like. Scroll on to discover them.