Cathleen Nicol, founder of handbag brand C.Nicol, said last year to Who What Wear, “If people in the UK are considering making a purchase for themselves or for a gift for someone and prefer not to visit stores, I would encourage them to seek out UK independent brands that sell online and can deliver directly to them. More established brands are already acting fast and upping their digital strategies and budgets to reach customers, but for some smaller brands without teams and moveable budgets, it isn’t always possible to do this quickly.” Luckily, if you’re unable to head to a shop before Christmas, you can shop plenty of small brands online via sites like Wolf & Badger and Trouva, which stock hundreds of under-the-radar labels and boutiques.
If you want to shop small this Christmas, below you’ll find stocking fillers, fashion buys, and homeware gems that are truly unique and will wow anyone you are looking to spoil this December.
