From The Row’s minimalist Zipped Boot 1 to Birkenstock’s ultra-comfy clogs, the shoes I see time and again on my commute to the Who What Wear office got me thinking about which brands in particular are British best sellers, so I took to Instagram to find the shoes that social media’s most stylish are investing in now, and the results might surprise you.
As we head further into the depths of winter, top-performing categories are without a doubt flat shoes (loafers, trainers and ballet pumps score highly) and, of course, boots (namely ankle and knee-high). So which brands are best at nailing these trending styles? I’ve put together a handy roundup of the 10 high-street, mid-range and designer footwear brands that Brit girls are shopping now, so all you have to do is decide what to wear them with.