I’ve worked in fashion for 10 years, and people always ask me the same question: What have you been buying recently? No matter who’s asking (my mom, my friends, my boyfriend with trepidation), they usually expect me to say something outlandish, wild or extravagant. But much to their surprise, I’ve really started to hone my wardrobe rather than endlessly add to it. Recently, I’ve realised that creating a considered capsule of elevated staples that transcend seasons and seasonal trends is the smarter, more mature way to shop. So Mum, if you’re reading, here’s your answer…
One brand I go back to time and time again is Veronica Beard. The New York–based label was founded by sister-in-laws (who happen to share the same first name) with the intention of offering clothes “you can live in.” As a result, its seasonal collections are filled with sublime staple pieces, including tailoring, perfect-fitting denim and a selection of pure cotton shirts, tanks and dresses. Each item looks and feels like it was made specifically for you and is entirely effortless to throw on.