If you’ve been standing in line at a Glossier retail location, here’s some good news: Glossier is now available online and in-store at Sephora. The collaboration with Sephora marks the first retailer Glossier has ever worked with. (Although some eagle-eyed Glossier fans have recently spotted the brand at TJ Maxx.) Glossier has always been known as a direct-to-consumer brand, meaning their stores and website have been the only place you could buy their products– until now.
Many consumers who were interested in trying Glossier products had no option but to buy online and hope they enjoyed them. Unless you could visit one of their New York, Los Angeles, Miami, or Seattle stores, trying out products IRL was out of the question.
This is also good news for Sephora shoppers, who can now buy from their favorite brands in one place. “As one of the most searched brands on Sephora.com, we know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer,” said Sephora EVP and Global Chief Merchandising Officer Artemis Patrick in a statement.
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This year has been of new relationships for the beloved Y2K brand. In April of 2022, Glossier announced their first celebrity partnership, teaming up with Olivia Rodrigo on a set of curated products. Their most recent launch, the No. 1 Pencil, has already been spotted on Rodrigo.
Currently, Sephora is selling Glossier products across the makeup, perfume, and skincare categories. Here’s hoping their new viral deodorant hits shelves soon.
Fashion & Luxury Commerce Editor
Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.