When it comes to Gen Z’s penchant for beauty, one thing that certainly can’t be disputed is how beneficial it has been for the industry. Gen Z champion a sort of carefree revolt against the beauty ideals that have held every generation before them to impossible standards. They celebrate natural skin and hair textures, welcome what were once considered daring trends with open arms and, let’s face it, elevated Y2K beauty looks way beyond what we millennials did the first time around.
One area that I feel as though Gen Z don’t get enough credit for within beauty, however, is their trendsetting hair colours. Over the past few years, we have seen a huge uplift in variety of choice when it comes to our hair colour, and this is in large part thanks to Gen Z. Forget balayage blonde, block-dyed brunette and vibrant red, Gen Z are playing with pastels, peroxide and game-changing colour contrasts. And while you can argue these things have been done before, the difference this time around is that they’re actually wearable. Gen Z have made expressive hair colour trends suitable for just about every situation (yes, even the office). Don’t believe me? Keep scrolling for the seven Gen Z hair colour trends we’re desperate to adopt.
