6 Style Lessons From The Row That Make Outfits Look Expensive

Ask any fashion editor for their favourite minimalist brands and they’ll all agree—few designers do it quite like The Row. The Olsen twins’ luxury label has built a devoted following around its understated approach to dressing, championing considered minimalism, impeccable tailoring and beautifully crafted pieces that speak for themselves. Unlike some fashion houses, their cult appeal lies in their “iykyk” sensibility— with no obvious logos, signature prints or heavy branding, it’s all about the power of a perfectly cut coat, a pair of fluid trousers or a simple knit that looks and feels exceptional. And, this less-is-more philosophy has made The Row a perennial source of inspiration for fashion insiders and celebs alike, and it’s undoubtable that the Olsen’s influence can be spotted everywhere from street style to the wardrobes of the most stylish women around the world.

Of course, part of The Row’s appeal is its ability to make even the most simple look feel runway-ready. Take a white T-shirt and tailored trousers for example—with the right proportions you can go from “samey” to standout with just the change of a leg length. Or, while a neutral colour palette of black, cream, chocolate brown and soft grey will always be considered classic, add a pop of red in the form of an accessory like a scarf, add you’ve added an expensive-looking finish to everyday dressing. Of course, accessories are equally important too, with The Row’s oversized leather bags and understated flats selling faster than they can be restocked. In short, the brand’s style codes are a masterclass in knowing when to hold back, and proving that great style doesn’t necessarily mean following the latest trends.