I’m a firm believer that more is not more when it comes to beauty. A bigger price tag doesn’t necessarily connotate better results, nor does a bigger product array. (Take it from someone whose skin did a complete 180—in a much healthier direction—the second I slashed my a.m. and p.m. routines in half.)
Don’t get me wrong. I’m more than down to invest in an absurdly expensive perfume, but I have to love it so much that the hefty price tag will feel well worth the splurge each and every time I wear it. And it had better last me a long, long time. The same criteria go for other expensive products I love, like hairstyling tools, beauty gadgets, the like—each investment has to have a sound cost per wear, if you know what I mean.
But alongside my favourite luxurious beauty indulgences, I also have a ton of appreciation for the small, comparatively cheap finds that work miraculously well without the sticker shock and also have impressive legs in the longevity department. So really, I have two different product requirements: first, savvy, ultra-high-quality formulas that bring me joy and produce real, noticeable results, and second, budget-friendly heavy hitters that help keep my bank account in check without compromising on results.
But here’s where the plot twist comes in: Since you see and read me here on Who What Wear every day (and are likely sick of me and my recs, LOL), I reached out to a bunch of my fellow beauty friends, editors, and writers to get their picks for a nice change of scenery. Below, 24 bang-for-your-buck beauty products experts in the beauty field highly recommend you snap up this year. Keep scrolling!