The ratings are in for Super Bowl LX, including Bad Bunny’s halftime performance. According to Nielsen’s final same-day ratings and Adobe Analytics streaming data, the Big Game averaged 124.9 million viewers, while Benito’s halftime show drew 128.2 million.
Both figures are slightly below last year’s record-setting Super Bowl: that telecast drew 127.71 million viewers, while its Kendrick Lamar-led starring halftime show pulled 133.5 million viewers. Still, Super Bowl LX ranks as the second-most watched telecast in American television history, and Bad Bunny’s performance stands as the second-most viewed halftime show in Super Bowl history.
The Puerto Rican superstar shined even brighter online, where his halftime performance received a total social consumption of four billion (!) views after 24 hours, according to Ripple Analytics (via Variety), far exceeding the social media footprint of Lamar’s performance. The NFL even reports that its three most-viewed social media posts of all time all come from Bad Bunny’s halftime show.
Related Video
Bad Bunny’s set also racked up an additional 57 million streams and counting on YouTube.
Needless to say, Turning Point USA’s “All-American Halftime Show,” which was positioned as counter-programming to Bad Bunny, had little impact on the night’s overall numbers. The Kid Rock-headlined performance peaked at 6.1 million viewers during the livestream and has logged 21 million views on its YouTube replay to date.