Salsa artist Christian Alicea has signed a global publishing and neighboring rights deal with Peermusic Publishing and Peermusic Neighboring Rights, Billboard has learned. The partnership, signed via a creative joint venture with Alicea’s manager DJ Buddah, comes on the heels of the Puerto Rican singer’s latest album Swingkete Vol. 1 – Maratón and his label deal with Rimas Entertainment.
“The moment I heard Christian’s music, it was clear that he belonged with Peermusic,” Elizabeth Rodda, president U.S. Latin, Latin America and Global Society Relations at peermusic, said in a statement. “His infectious energy and modern take on a classic genre set him apart and creates a truly unique sound. He possesses the kind of forward-thinking artistry we’re proud to champion at Peermusic. We are thrilled to welcome him to our roster and help craft this exciting next chapter in his career.”
Formerly a firefighter, Alicea kicked off his music career in 2019 and debuted on the Billboard charts in 2022 with “Cobarde,” which entered the Tropical Airplay chart. He’s since placed nine titles on that chart including “Hello, What’s Up,” which peaked at No. 8 earlier this year. His LP Swingkete was recently featured on Billboard’s 25 Best Latin Albums of 2025 (So Far).
“Being part of the Peermusic family, for a dreamer and creative artist, is truly a beautiful opportunity,” Alicea said about the deal. “It also feels great to know that this family has supported my project from the very beginning — understanding the style, what we want to share, and how we create. All of this adds value and is a true blessing for growth, both as an artist and as a human being. For myself and my team — Urales ‘Dj Buddha’ Vargas, Eliot ‘El Mago D Oz’ Feliciano, Jay Dary Castillo & Carlos Palacios — we are grateful for the opportunity for being part of such an amazing family like Peermusic.”
Alicea was represented by attorney Angie Martinez and is signed to Nelson Albareda’s Loud and Live touring company.