It’s not every day that you get to plan a wedding. But when that day does come, it helps to be prepared. There’s a lot to do, often with little time, which can feel daunting for brides-to-be. The questions are endless: What color palette should you choose? What will your stationery look like? How can you make this once-in-a-lifetime moment feel intimate, even with hundreds of guests in attendance?
These decisions may seem overwhelming, but they all contribute to making your big day feel elevated, memorable, and most importantly, personal. Bestselling author, television personality, and lifestyle expert Hannah Brown knows this better than anyone. As she plans her “dreamy and elegant” wedding to fiancé Adam Woolard, she’s turning up the charm and making every detail count. So, it only makes sense that VistaPrint is joining her on her wedding journey.
Inspired by her upcoming nuptials, Brown has partnered with the print and design service to craft the Hannah Brown Wedding Collection. The collection’s first drop features a bevy of elevated invitation suites, matching envelopes and invitation accessories, including seals and stamps. The best part? These gorgeous, bespoke designs won’t break the bank.
Below, Brown gives Who What Wear a peek into her wedding planning process. Scroll on to read about her wedding journey, her advice for brides-to-be, and why she loves working with VistaPrint.
(Image credit: VistaPrint)
Tell us about your partnership with VistaPrint. Why did you trust the brand to bring your wedding vision to life?
From the start, I wanted every detail to feel intentional because stationery sets the tone for the whole celebration. Partnering with VistaPrint was a no-brainer—they make it so easy to bring a vision to life without sacrificing quality. This collection is everything I love: classic, personal, and effortlessly romantic.
What was on your wedding mood board? Where did you look for inspiration?
We envisioned a dreamy, elegant collection inspired by the charm of the South of France and the timeless allure of classic weddings. The aesthetic strikes the perfect balance between soft femininity and refined grace.
(Image credit: VistaPrint)
Stationery—from save-the-dates to invitations—is such an important component of any wedding planning journey. Those elements should also feel special to you and your partner. Can you describe how important that personal touch is and how VistaPrint played a role?
Your wedding stationery is the first glimpse into your big day—the moment it all feels real. It’s more than an invite; it gives guests a preview of what’s to come. We wanted ours to feel like a true reflection of the style and atmosphere we’re creating. VistaPrint made it easy, from selecting luxe paper finishes to customizing fonts. Every detail was thoughtfully designed, bringing our vision to life with sophistication and ease—without the stress of a big price tag.
You really elevate the wedding planning experience with premium printed details. Which detail—wax seal, stamps, invitation, etc.—did you love most and why?
It’s tough to choose, but I’d have to say the wax seals. There’s something so charming and whimsical about them. They add a vintage touch that makes even opening an envelope feel special. I also love our seating chart. It’ll be a stunning statement piece at the reception and really bring the whole look together.
(Image credit: VistaPrint)
How do these accent items reflect your personal wedding style and wedding theme?
Every choice we made was about creating warmth without it feeling overdone. The color palette and textures all tie back to the beauty of our wedding setting. I love details that feel polished yet relaxed, like the wax seals and address stamps on our envelopes, which helped bring that vision to life. These elements aren’t just decorative—they enhance the experience for our guests and make everything feel personal.
What advice would you offer to others designing their own stationery for their wedding?
Focus on the experience, not just the look. Your invitations, menus, and signage do more than decorate—they set the tone and build excitement. Choose pieces that feel meaningful, whether it’s a handwritten note or a custom illustration. Most importantly, enjoy the process. VistaPrint reminded us how these small details make your wedding uniquely yours.
Head over to VistaPrint to shop Brown’s collection and use code HANNAH for up to 50% off your own wedding essentials. Stay tuned for more on how VistaPrint is helping Brown elevate all the important details, from decor and more, on her big day.
Vistaprint
Save the Dates
Vistaprint
Wedding Invitations
Vistaprint
Envelope Seals
Vistaprint
Address Stamps