But it’s not just these cult sellout items that The Frankie Shop does well—everything from its basic T-shirts to its perfect shirts and tailoring have proven popular with fashion insiders, and you’d be hard-pressed to find a stylish wardrobe that didn’t contain something from the brand these days. The key, in my opinion, is that The Frankie Shop consistently nails those easy basics that slip effortlessly into your current wardrobe, but there’s always a cool twist to them that elevates everything you pair its pieces with. That, plus the relatively affordable price point that still allows for the great quality you want from your classics but won’t break the bank, and you’ve got yourself a winning fashion formula.
The best part is that it’s a brand focused on mindful and more sustainable shopping, producing limited runs to avoid waste and without pandering to trends or seasons. The Frankie Shop’s classics are often reworked and re-released throughout the year, which often means favourites sell out fast, but you can also be confident these items are timeless investments you’ll love for a long time.