Disney’s premiere streaming service Disney+ is hoping to reach a broader audience as it plans to add an ad-supported subscription, launching in the U.S. in late 2022.
The new service will be in addition to the streamer’s option without ads and is scheduled to roll out internationally in 2023. There is no word yet on an exact launch date or pricing.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Ad-supported streaming services are not new to Disney, which is already home to the streaming platform Hulu, a pioneer among the ad-supported video-on-demand services, and ESPN+, which airs direct-to-consumer sports programming and live events with ad integration.
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution.
She continued: “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
The company previously announced a long-term target of 230-260 million Disney+ subscribers by the fiscal year 2024. This ad-supported offering will be part of Disney’s path to achieving that goal.
Disney+ is home to hit shows such as The Mandalorian, The Book of Boba Fett, Big Shot, and the many Marvel Studios offerings, including Loki, WandaVision, Hawkeye, and the upcoming Moon Knight.
