UPDATED, Friday midday: Disney’s Eternals is heading toward a $30 million Friday, including those $9.5M previews from last night. Given that Friday is typically around 40% of the weekend, this will put the Chloé Zhao-directed movie in the $70M-$75M range from what we’ve figured. Again, this could fluctuate up or down by Saturday morning. Do the fans keep coming out for this MCU Phase 4 title is integral in Marvel’s multi-universe storyline laid out in Shang-Chi and Disney+’s Loki and WandaVision? Audience scores were low last night from the fervent Marvel set; we’ll see how CinemaScore does tonight. In pre-pandemic times we’d be whining about a Marvel title that’s underperforming, however, exhibition isn’t complaining: There’s more to come this holiday season, and Sony/Marvel/Disney’s Sp …
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#‘Eternals’Seeing70MOpeningWeekendAfter30MProjectedFriday–MiddayBoxOfficeUpdate
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