Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive view across streaming, linear and digital. The product is a pre-emptive strike against Nielsen’s forthcoming Nielsen One launch, which is expected by the end of this year. Nielsen remains the market leader in third-party measurement, but it has faced intense criticism of its methods over the past year. Comscore has expressed confidence in its ability to make up the market share gap between the companies and it has signed on to provide at least alternative data to a host of major media and tech firms. Comscore, Nielsen and other third-party vendors are contending with a dramatically evolving media environment, in which most companies are keeping viewership data extremely close t …
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#ComscoreEverywhereANewCrossPlatformMeasurementOfferingLaunchesPreEmptiveStrikeAtForthcoming
#comScore, #measurement, #Nielsen, #Streaming
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