I should probably start by clarifying: Even pre-COVID, 50% of my job entailed unboxing, testing, reviewing, and retesting beauty products. This is not a luxury I take lightly, and while it might seem like a mundane task, my fellow beauty editors and I take a lot of pride in our ability to test and provide thoughtful feedback. (We quite literally receive hundreds of packages each month, so you can understand how this makes up a big part of our job!) Some of this feedback is just between the three of us on Slack, some of it goes to a brand’s PR team or even its CEO, and a lot of the time, it comes directly to you!
With so many swipes and swatches under my belt, it takes a lot to impress me, and I’ve admitted on more than one occasion that I’ve become a bit jaded to the beauty industry’s deluge of smoke-and-mirror product launches. Therefore, when a product truly knocks my socks off, it feels like a really big deal, and I can’t wait to share every detail.