It’s no secret that the way we’ve shopped for beauty has changed in recent years. Cast your mind back to a pre-pandemic world and buying new beauty products online was reserved exclusively for solid repurchases or desperate emergencies. Fast forward to now, however, and you’d be hard pressed to get anyone out of the house for the sole purpose of buying a new moisturiser.
As with just about every other area of our lives, we want shopping for beauty products to be a quick, seamless, and stress-free affair. Our days of trawling around shopping centres trying to locate all our beauty favourites are behind us. We want everything in one place with easily accessible information and reviews—and we want it delivered straight to our doors.